In a content-driven economy, words and images are a liability of their own.
Protection for the content your business publishes
Media & Advertising Liability insurance covers claims arising from your business's advertising, marketing, and published content — allegations such as defamation, copyright or trademark infringement, and invasion of privacy.
As nearly every company becomes a publisher — websites, social media, campaigns, video — the exposure that used to belong to media companies now touches almost everyone. General Liability offers a narrow slice of this protection; dedicated coverage goes much further.
What Media & Advertising Liability Covers
Media & Advertising Liability generally responds to claims of:
Defamation — libel, slander, or disparagement of a person or business.
Intellectual Property Infringement — copyright, trademark, or trade-dress infringement in your content or advertising.
Invasion of Privacy — misappropriation of name, likeness, or private information.
Legal Defense Costs — the attorney fees that dominate the cost of most media claims.
Who Needs Media & Advertising Liability
This coverage is valuable for:
Marketing, advertising, and PR agencies
Publishers, media companies, and content creators
Influencers, broadcasters, and podcasters
Any business running its own advertising and social media
Why General Liability Isn't Enough
General Liability includes a limited “personal and advertising injury” grant, but it carries exclusions — often for intellectual property, professional services, and specific media activities — that leave real gaps for content-driven businesses. Media & Advertising Liability is designed to close them.
Our Approach
At Cory Washington & Co., Media & Advertising Liability coverage is never a checkbox. We evaluate how your business actually operates, review your contracts and exposures, and structure coverage to perform in the real world — not just to satisfy a minimum. Licensed in all 50 states, we place Media & Advertising Liability coverage through admitted carriers and specialty markets that compete for your account, then explain the trade-offs in plain English so you can decide with confidence.
Related coverage: Professional Liability (E&O) · Cyber · General Liability.
All insurance descriptions on this website are provided by Cory Washington & Co. LLC strictly for general informational purposes. They are not intended to be, and should not be relied upon as, legal, financial, or insurance advice. The information presented is general in nature and does not guarantee the availability, terms, conditions, or scope of any insurance coverage. Actual coverage is determined solely by the specific policy language issued by the insurer and remains subject to underwriting approval. Nothing on this website creates or implies an agent-client relationship, binds coverage, or alters any existing policy. Cory Washington & Co. LLC expressly disclaims any liability for actions taken, or not taken, based on the content provided here. For advice regarding your particular situation, please consult directly with a licensed insurance professional at Cory Washington & Co. LLC or another qualified insurance professional, and always review your policy documents in full.
Frequently Asked Questions
How do I get media & advertising liability insurance through Cory Washington & Co.?
Request a quote or contact our team. We start with a short conversation about your operations, analyze your exposures, then negotiate media & advertising liability insurance across multiple carriers that compete for your account and present options with the trade-offs explained. Cory Washington & Co. LLC is licensed in all 50 states.
How much does media & advertising liability insurance cost?
Premiums vary from business to business. The main drivers of media & advertising liability insurance pricing are the nature of your operations, your revenue and payroll, your loss history, and the limits you carry. Rather than quote a flat figure, we negotiate across several markets and walk you through the options, so you only pay for the protection you actually need.
Who needs media & advertising liability insurance?
Requirements vary. Media & advertising liability insurance may be mandated by statute, or required under your contracts, leases, or loan agreements — and in many cases it is simply prudent given the risks involved. We look at your specific obligations and exposures, then recommend the coverage and limits that fit.
What if another agency has already declined or non-renewed my coverage?
Difficult, specialty, and previously-declined placements are a core part of our work. We access excess & surplus (E&S) and specialty markets that many generalist agencies cannot, and we explain the trade-offs clearly so you can decide with confidence.
Available in all 50 states. See how requirements differ in California, Texas, Florida, New York, or choose your state.