Market Research Firm Insurance Coverage Checklist
The coverages a market research firm business may carry — core, prevalent, and situational — why each matters, and the gap most often missed.
Pull out your current policy and check the box next to any coverage you can confirm is already in place — anything unchecked is worth a quick conversation with your advisor. Coverage checklist for market research firms. Priorities reflect typical exposure for this class; confirm against your actual services, contracts, and clients.
Tick each coverage you can confirm you carry — anything left unticked is a good question for your next policy review.
| Have it? | Coverage | Why this business needs it | Priority |
|---|---|---|---|
| Professional Liability (E&O) | Covers client losses from flawed methods or faulty data. | Core | |
| Cyber / Privacy Liability | Covers respondent personal and health data. | Core | |
| General Liability | Covers focus group facilities. | Core | |
| Workers' Compensation | Covers interviewers and moderators. | Core | |
| TCPA Defense Sublimit | Covers calling and texting claims most forms exclude. | Prevalent | |
| Crime / Fidelity | Covers incentive-fund diversion and panelist fraud. | Prevalent | |
| Employment Practices Liability | Covers a large part-time interviewer workforce. | Prevalent | |
| Media Liability | Covers published reports and findings. | Situational | |
| Contingent / Vendor E&O | Covers failures of third-party sample suppliers. | Situational | |
| Hired & Non-Owned Auto | Covers field interviewers. | Situational |
The coverage gap most often missed
The gap most often missed by research firms is TCPA coverage. TCPA statutory damages are excluded from almost every E&O, cyber, and GL form, yet one phone-survey program produced a $12M class settlement. Firms running phone or SMS outreach should buy a TCPA defense sublimit and document their consent controls.
Send us the checklist and we'll review your market research firm coverage line by line, then market it across multiple carriers that compete for your account.
Related: Market Research Firm Insurance · Market Research Firm Supplemental (apply) · All coverage checklists
Frequently asked questions
What insurance does a market research firm business need?
The core coverages for a market research firm business are Professional Liability (E&O), Cyber / Privacy Liability, General Liability, Workers' Compensation. This checklist also lists the prevalent and situational coverages worth considering, with a plain-English note on why each matters.
Is this checklist insurance advice?
No. It is a free educational tool to help you have a more informed conversation with a licensed professional. It affords no coverage and is not insurance, legal, or financial advice — only your actual policy language governs what is and isn't covered.
Can Cory Washington & Co. review my market research firm coverage?
Yes. Share your checklist and we'll review your program line by line, market your account across multiple carriers, and explain the trade-offs in plain English. Cory Washington & Co. LLC is licensed in all 50 states.
This checklist is a free educational tool from Cory Washington & Co. to help you review your own coverage and have a more informed conversation with a licensed insurance professional. It is general information only — not insurance, legal, or financial advice, and not a recommendation to buy, change, or cancel any policy. Coverage terms, availability, limits, and requirements vary by policy, carrier, and state, and only the language in your actual policy governs what is and isn’t covered. Checking or leaving blank any item above does not indicate that you are adequately insured or under-insured. Using this checklist does not create a client, agency, or fiduciary relationship. Always consult a licensed professional about your specific situation.